SDD25/06_03: Zara’s Ski Pop-Up in Verbier transforms the traditional retail experience into an immersive winter escape, blending fashion, functionality, and sensory design. Conceptualised and produced by Profirst, the space is designed to evoke the feeling of stepping inside an igloo-inspired snow cave, with a deep blue floor, snow-white walls, and a luminous ceiling that mimic the natural textures and tones of an alpine landscape. This striking environment serves as the perfect backdrop for Zara’s exclusive Ski Collection, featuring stylish, high-performance winterwear for men, women, and children.
Beyond its visually compelling aesthetic, the pop-up delivers a multi-sensory experience that extends beyond shopping. An all-day hot chocolate bar adds warmth and hospitality, encouraging visitors to linger and engage with the space. By merging experiential retail with seasonal storytelling, Zara’s Verbier pop-up exemplifies how brands can create immersive, destination-worthy retail spaces that captivate customers and bring collections to life in an unforgettable way.
Pictures and video courtesy of Profirst / Fleur Gerritsen / @invisualofficial.
