Valentino Beauty Fantasy House Pop-Up Space, Amam Lonbakery Town Shanghai China.

SDD25/17_01: Valentino Beauty has unveiled one of the season’s most captivating retail experiences with its Fantasy House in Shanghai. Inspired by the brand’s haute couture shows, the space invites visitors into a soft, dreamlike world filled with romantic pink tones and whimsical design details. Guests journey through immersive zones like the "Fantasy Porch," where they step into a fairy-tale-like setting, and the "Miniature House," where playful scale shifts create fun, larger-than-life visual moments. The "Gate of Aura" offers a stunning backdrop for dreamy photos, while the "Wonderful Makeup" station allows visitors to experience the moisturizing, translucent finish of Valentino’s Water Light Air Cushion Fan Velvet Limited Edition firsthand.

This fantasy-driven pop-up masterfully blends visual storytelling with experiential beauty retail, creating an environment where self-expression, softness, and escapism take centre stage. Every element, from the ethereal sets to the interactive product experiences, reflects Valentino Beauty’s romantic DNA while providing visitors with shareable, unforgettable moments. Located at Amam Lonbakery Town in Shanghai’s Xintiandi Fashion Phase II, the Fantasy House stands as a perfect example of how luxury brands can create immersive spaces that leave a lasting emotional impact.

Pictures courtesy of Valentino.

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