SDD24/34_01: Tory Burch has transformed Soho News International into a vibrant pop-up experience to celebrate the brand's latest Walter Schels limited-edition capsule collection.
Located at 186 Prince St., the "Bodega takeover" features an interactive ATM offering scratch-off tickets for prizes, including free coffee at the nearby flagship store and even a shopping spree.
Visitors can follow playful chalk paw prints to the flagship at 151 Mercer St. to redeem their rewards, creating a unique and engaging journey through New York.
Pictures courtesy of Tory Burch.
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