SDD25/01_03: Stanley, the iconic drinkware brand, has unveiled an exclusive winter boutique at Harrods in London’s demo kitchen area on the third floor. Designed and delivered by creative agency We Are IPOS, the pop-up introduces three stunning new colourways; Cypress, Espresso, and Camel, in its Quencher H2.0 series. Additionally, the Cypress shade is available in the Aerolight Transit Mug and is exclusive to Harrods for three months, while Espresso and Camel will remain permanent Harrods exclusives. These exclusive designs can only be purchased at Harrods or through Stanley’s official website, making the boutique a must-visit for fans of the brand.
The pop-up offers an immersive retail experience that blends innovation with luxury. Visitors can marvel at the 1.5m tall replicas of the Quencher cups in the new colours, creating a perfect backdrop for photos. Shoppers are also treated to complimentary engraving services to personalise their drinkware while enjoying barista-made beverages. Adding to the allure, the Quencher comes in an exclusive gift box, available only at Harrods, elevating the overall experience and making it an ideal holiday gift.
Harrods has amplified the pop-up’s visibility with in-store advertisements on escalators and screens, as well as features on its news and events pages online. Margaret Osei-Bonsu, Harrods’ buyer, expressed excitement about the activation, describing it as “the most interactive pop-up we’ve done so far.” This collaboration highlights Stanley’s commitment to creating hype and exclusivity, aligning with its strategy to partner with premium retailers.
Pictures courtesy of We Are IPOS.
