SDD24/27_02: Solebox and adidas Originals collaborated to tease the opening of a new Solebox store in Paris by taking over Café Fringe in Le Marais.
The café was rebranded with the yellow motif of the upcoming Solebox x adidas Handball Spezial. This strategic location, amidst the showrooms hosting brands during Paris Fashion Week, provided the perfect backdrop.
Attendees enjoyed coffee, croissants, and exclusive Solebox x adidas-themed merchandise, including shirts, caps, and matches. Additionally, they got a preview of the Solebox x adidas Handball Spezial, featuring a fresh white and yellow colour scheme on a classic gum sole.
Pictures courtesy of Solebox and Toni Jahn.
