SDD25/04_01: Skims has unveiled a stunning Valentine’s Day pop-up store in New York City’s SoHo neighbourhood, offering an exclusive shopping experience that blends romance and style. Located at 375 Lafayette Street, the pop-up showcases a curated selection of fan-favourite collections, including Skims Romance, Stretch Lace, Soft Lounge, and more. Designed in partnership with Something Special Studios, the space immerses visitors in the brand’s signature aesthetic, with Cherry Blossom pink tones, soft curves, and thoughtful design elements that evoke the essence of Valentine’s Day.
Beyond its curated collections, the pop-up delivers a multi-sensory experience, offering guests plenty of Instagrammable moments and delightful surprises. Visitors can indulge in complimentary heart-shaped donuts or pretzels paired with a mocha or hot chocolate, creating a cosy and festive ambiance. The playful yet elegant decor, combined with exclusive offerings, transforms the store into a must-visit destination for gift shoppers and Skims enthusiasts alike.
This unique space highlights Skims’ ability to create retail experiences that resonate deeply with its audience, blending shopping with celebration. From its thoughtful design to its engaging extras, the pop-up elevates Valentine’s Day into an immersive journey of love and style.
Pictures and video courtesy of Skims / Something Special Studios / Sean Davidson
