SDD25/05_05: SKIMS has officially arrived in Copenhagen with its first-ever store in Denmark at ILLUM, bringing the brand’s signature sleek aesthetic to a physical retail space. Designed with a minimalist and modern approach, the store reflects SKIMS’ core identity, neutral tones, soft curves, and a focus on comfort. Every detail, from the seamless product displays to the inviting layout, is crafted to enhance the shopping experience and immerse visitors in the brand’s world. The store’s execution was led by Acierta Retail, a global specialist in retail design, production, and installation, ensuring a space that balances functionality with a premium, fashion-forward feel.
This latest retail concept reinforces the power of well-executed store design in translating a digital-first brand into an engaging, physical environment. The space not only showcases SKIMS' body-inclusive collections but also serves as a testament to how thoughtful retail design can elevate brand storytelling. As SKIMS continues expanding globally, its presence at ILLUM highlights the increasing importance of immersive retail spaces that seamlessly blend brand identity with in-person experiences.
Pictures courtesy of Acierta Retail.
