SDD25/06_02: Sephora has once again redefined immersive retail with its Only At & Hot On Social pop-up, unveiled at an exclusive press day in Paris. This bold activation transforms Sephora’s signature "Only At" stamp into a fully interactive space, blending striking geometry, dynamic lighting, and vibrant colour to create an experience that is both visually captivating and highly shareable. Designed to showcase Sephora’s most exclusive and trending beauty products, the space offers a fresh perspective on how physical retail can drive digital engagement.
By seamlessly integrating rhythm, light, and form, the pop-up goes beyond traditional merchandising to create an environment that invites discovery and interaction. This concept is a testament to Sephora’s commitment to innovation, proving that in-store experiences can be just as compelling as the products they feature.
Pictures courtesy of Reda Slaoui / Simon Garcia.
