SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world.
Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that allow visitors to explore the brand's history and evolution. The exhibit presents a refined selection of pieces, including denim items, coats, and the brand’s signature optical illusion dresses and sweaters—all framed in Schiaparelli’s signature black and white palette.
From classic couture to contemporary reimaginations, Through the Keyhole lets customers step into a space where art meets fashion, and where Schiaparelli’s timeless aesthetics are brought to life. This exhibition is an unmissable opportunity for anyone interested in experiencing the brand's artistry firsthand in a setting that bridges the gap between retail and gallery.
Pictures and video courtesy of Schiaparelli.
