SDD24/46_03: Saucony's 'Urban Warm Winter Concept Space' at Shanghai's IAPM Mall offers city dwellers a cosy, immersive escape from the winter chill. This unique space is defined by its multi-level, circular design, inspired by the soft embrace of down feathers and styled in pristine white. Visitors are invited to explore the latest Urban Warm Feather collection, blending comfort and style in an atmosphere designed for warmth and relaxation.
Interactive features, such as the capsule machine, offer playful engagement where participants can win limited-edition merchandise and gifts. The partnership with SLAB TOWN, an independent coffee brand, enhances the experience with customised coffee drinks for club members, adding a layer of warmth and community to the event. This collaboration infuses the space with a multi-sensory experience, creating a perfect blend of fashion, fun, and connection.
Outside, eye-catching installations amplify the space’s visual appeal, inviting passersby to engage and linger. These creative additions strengthen Saucony’s bond with consumers by highlighting the brand’s commitment to comfort, style, and community engagement.
Pictures and video courtesy of Saucony.
