Saucony 'House of Saucony' Activation, Oleh-Oleh Festival Shanghai China.

SDD25/16_02: Saucony made a bold and beautiful statement at the 2025 Oleh-Oleh Festival in Shanghai with its latest “House of Saucony” experience, an immersive, flower-filled activation that blended retro running heritage with contemporary street culture. At the heart of the installation was a giant sculptural flower inspired by the vibrant color palette of Saucony’s new limited-edition Grid Jazz 9, co-designed with New York musician and designer Jae Tips. The petals, in six saturated shades, surrounded a sneaker centerpiece, while a playful Saucony wordmark sat beneath, creating an unmissable check-in moment that bridged art, fashion, and brand storytelling.

Set within the AFA-ROJO Art Space, the activation stretched across both indoor and outdoor areas, offering festival-goers a multisensory playground. From interactive installations to DIY design zones and nostalgic nods to Saucony’s century-old legacy, the space encouraged creativity, exploration, and self-expression. More than just a sneaker drop, the “House of Saucony” captured the joy of movement, cultural connection, and bold imagination, showcasing how experiential retail can transform brand storytelling into a fully immersive world.

Pictures courtesy of Saucony.

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