Ralph Lauren 'In The Hamptons' Milan Design Week Installation, Via della Spiga Milan.

SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold brew, iced tea lemonade, and signature chocolate chip cookies, adding a warm, personal touch to the immersive experience.

This seasonal takeover is more than just a visual refresh, it’s a refined expression of Ralph Lauren’s storytelling through physical space. Alfresco dining in the courtyard, complete with Ralph Lauren x Burleigh tableware and a limited-edition “Summer in the Hamptons” newsletter, captures the spirit of leisurely sophistication. It’s a standout example of retail design done right, where product, setting, and emotion come together seamlessly to transport visitors into the world of Ralph Lauren.

Pictures and video courtesy of Ralph Lauren.

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