SDD25/11_04: Puma has unveiled its high-energy ‘Beyond the Roar’ pop-up at Shanghai’s West Bund Dream Center, an immersive space that blends motorsport heritage with streetwear culture. Designed as a full-scale replica of a real racing car, the pop-up features intricate detailing that transports visitors into the adrenaline-fuelled world of Formula 1. Racing fans can explore legendary memorabilia, including Puma’s exclusive 2025 season racing suits and limited-edition Puma x Ferrari collaborations, which mark 20 years of partnership between the two brands. The space also highlights trend-driven collections that reinterpret racing aesthetics for the streets, making it a must-visit destination for fashion and motorsport enthusiasts alike.
Showcasing a seamless fusion of speed and style, the pop-up reflects Puma’s deep-rooted connection to racing culture. Interactive elements and curated product displays immerse visitors in the dynamic world of F1, while China-exclusive designs infused with oriental influences further highlight the brand’s commitment to innovation. By combining high-performance sportswear with contemporary fashion, Puma's ‘Beyond the Roar’ experience captures the spirit of modern motorsport and cements its position as a leader in the world of racing-inspired apparel.
Pictures courtesy of Puma.
