SDD25/02_01: Prada Beauty has unveiled its first flagship pop-up store in Taipei’s vibrant Zhongshan business district, creating a stunning fusion of timeless aesthetics and modern innovation. The space showcases the brand’s luxurious makeup, skincare, and fragrance collections, each crafted with precision and elegance. Visitors are greeted by standout attractions like the Prada Beauty Magic Flower Bubble Machine, an interactive feature that adds a playful twist to the immersive experience. The launch event was elevated with surprise appearances by Yang Zhenyuan and Kim Sunwoo from K-pop group ENHYPEN, captivating fans and setting the tone for this extraordinary retail space.
At the heart of the pop-up is Prada’s groundbreaking AI-powered fragrance, blending jasmine, orange blossom, and Italian lemon for a sophisticated yet avant-garde scent. Visitors can enjoy personalised experiences, including customised packaging for their fragrances using Prada’s iconic fabric patterns, ensuring each purchase is as unique as the individual. Alongside this, the store debuts two exclusive lipstick collections and the popular Prada Green Lip Balm, combining beauty with functionality to redefine luxury beauty essentials. The Super Regenerative Skincare Series also takes centre stage, offering advanced solutions for hydration, repair, and anti-aging.
To complete the experience, visitors can unwind at the Prada Café, where the brand’s signature green decor creates a chic atmosphere. Shoppers can redeem a free coffee with their purchase and capture Instagram-worthy moments at the pop-up’s stylish photo wall.
Pictures courtesy of Prada Beauty / Various Via Instagram.
