SDD25/09_03: Japanese fashion brand Onitsuka Tiger has arrived in Spain with a flagship store on Barcelona’s iconic Passeig de Gràcia. Designed by STUDIODINICATALDI, the two-story space blends Tokyo’s cutting-edge aesthetics with the historic charm of its surroundings. Featuring bold yellow accents, reflective surfaces, and a sleek grid-patterned ceiling, the store offers a dynamic and futuristic retail experience while embracing natural light to enhance its architectural elegance.
Beyond being a retail destination, the store’s basement level serves as a gallery space, showcasing an archive collection of Onitsuka Tiger’s most iconic footwear. This unique exhibition highlights the brand’s commitment to preserving its heritage while continuously pushing the boundaries of contemporary design. The layout and display concepts create an immersive environment that celebrates both craftsmanship and innovation.
To mark its arrival in Barcelona, Onitsuka Tiger has introduced an exclusive edition of the MEXICO 66™ NM from the Made in Japan Collection, available only at this location. The flagship store offers a diverse range of products, from modern collections to the premium NIPPON MADE line, representing the finest in Japanese craftsmanship. With its seamless fusion of tradition and modernity, the Barcelona store encapsulates Onitsuka Tiger’s vision of timeless style and cultural synergy.
Pictures courtesy of Onitsuka Tiger.
