SDD24/36_01: Zurich-based running shoe brand On continues its global retail expansion with the opening of its tenth standalone store in Milan.
Located in a spacious 400 sqm (4,306 sq.ft.) unit within a Brutalist building from the 1970s, the store spans two floors and features a design by On's in-house team that mirrors the brand's recent retail concepts.
The interior showcases On’s innovative technologies and sustainable materials, including unique soles, with extendable metal display units and timber furnishings.
A distinctive clay wall references Milan's green belt, popular among local runners, while the store also offers a dedicated space for On's running club.
Pictures courtesy of On.
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