SDD25/02_04: Moschino has made a bold statement in Beijing with the grand opening of its flagship store in the vibrant Taikoo Li Sanlitun district. Designed by creative director Adrian Appiolaza, the 200-square-meter boutique introduces an elegant and artistic new retail concept. Located on the bustling main street of the South District, the store showcases Moschino’s latest collections, including the 2025 Spring/Summer menswear and 2025 Early Spring womenswear lines, part of the “Collezione 01” series. In addition to ready-to-wear collections, the boutique also features children’s clothing and accessories, all presented in a sleek and sophisticated setting.
To celebrate the opening, Moschino has launched "Cloud Theater," a limited-time interactive installation directly outside the store. Situated in the S4 and S10 plazas of Taikoo Li South District, the installation features oversized paper boats, evoking the whimsy and wonder of childhood dreams. This imaginative display not only captures Moschino’s playful essence but also invites visitors to explore and engage with the brand in a unique and memorable way.
Pictures courtesy of Ruili Fashion & Beauty / Sanlitun Taikoo Li.
