SDD25/07_04: Moncler’s recent launch event in Crans-Montana, Switzerland, was a masterclass in experience-driven retail, blending high fashion with immersive brand storytelling. Set against the breathtaking backdrop of the Swiss Alps, the activation featured a striking ice-carved dining table adorned with frozen floral arrangements, reflecting Moncler’s fusion of technical innovation and aesthetic excellence. Guests explored the Fall/Winter 2024 Lunettes collection, featuring futuristic ski-mask silhouettes and titanium wire frames, before embarking on a snowshoe trek that underscored the brand’s seamless blend of function and style.
The event also offered an exclusive preview of the Spring/Summer 2025 collection, where minimalist metal wire models and earthy hues echoed Moncler’s commitment to craftsmanship and alpine heritage. This activation exemplifies how luxury brands can transcend traditional retail experiences by crafting aspirational worlds that consumers want to step into. Moncler’s ability to bridge outdoor performance with urban elegance sets a new benchmark for how brands can engage audiences through visual storytelling and interactive design.
Pictures and video courtesy of Moncler / Luxottica.
