SDD25/06_01: Miu Miu continues to push the boundaries of luxury retail with its latest pop-up at Isetan The Stage in Tokyo. Inspired by the refined aesthetic of 1930s bourgeois gyms, the Miu Miu Gymnasium Pop-Up Store blends sportiness with elegance, creating an immersive shopping experience that mirrors the brand’s Spring/Summer 2025 runway collection. The space is characterised by wall bars crafted from fine walnut wood, coloured leather sports equipment, and an oak floor with inlaid coloured lines reminiscent of vintage sports courts. This fusion of high fashion and athletic nostalgia perfectly encapsulates Miu Miu’s ability to transform everyday inspirations into elevated, conceptual retail spaces.
Beyond its striking design, the pop-up extends into a more interactive experience with the Miu Miu Custom Studio, located on the second floor of the Isetan main building. Here, shoppers can personalise sneaker charms, adding a unique and collectible element to their purchase.
Pictures courtesy of Miu Miu / Isetan Shinjuku.
