SDD25/08_02: Miu Miu is redefining experiential retail with its latest "Gymnasium" series pop-up store at Hangzhou MixC. The space merges sports aesthetics with high fashion, featuring wood-coloured display racks and soft lighting that create a warm, contemporary ambiance. The collection highlights a contrast of wide and short silhouettes, incorporating Plume, Tyre, and Gymnasium sneakers, as well as the debut of the new Boxeaur shoes. Complementing this, the Miu Miu Custom Workshop offers a personalised touch, allowing visitors to engrave select accessories for a unique, avant-garde style.
Located at Hangzhou MixC Atrium, No. 701 Fuchun Road, Shangcheng District, Hangzhou, this pop-up presents a seamless blend of luxury and athleticism, reinforcing Miu Miu’s prowess in visual merchandising and retail innovation.
Pictures courtesy of Miu Miu.
