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SDD24/22_05: Louis Vuitton, renowned for its exceptional trunk-making heritage, has launched the "Memories of Trunks" pop-up in Seoul.
This unique experience celebrates the brand's rich history and origins with a hand-painted facade, iconic trunk elements integrated into the architecture, and a charming library-café.
This pop-up space exemplifies Louis Vuitton's commitment to creating immersive and memorable physical brand experiences.
Pictures courtesy of Louis Vuitton / Matteo Golinelli.