SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a festive wonderland.
The inspiration behind these installations is a nod to a pivotal moment in Louis Vuitton’s history. In 1900, Georges Vuitton, the second-generation heir, curated the 'Travel and Leather Goods' exhibit at the World Expo in Paris. This carousel-shaped booth, covered in blue velvet, showcased groundbreaking travel trunks and elegant handbags that enthralled the global audience and reinforced Louis Vuitton's reputation as a leader in luxury.
To revive this legacy, the current display features a modern rendition of the carousel, adorned with playful animals and heritage-inspired artifacts. The intricate designs blend classic elegance with contemporary artistry, paying homage to the brand’s storied past while captivating today’s audience. Through these vivid displays, Louis Vuitton continues to merge art and luxury, turning retail spaces into moments of inspiration and seasonal delight.
Pictures courtesy of Chengdu CDC.
