SDD24/48_04: Shanghai’s Qiantan Taikoo Li has partnered with Louis Vuitton to bring a whimsical holiday experience to life. At the heart of the mall’s central plaza, visitors can discover a breathtaking carousel installation inspired by the brand’s 2024 winter window displays.
This playful and vibrant spectacle features a dazzling array of animal figures, including greyhounds, giraffes, gazelles, snails, ostriches, leopards, and zebras, all brought to life with Louis Vuitton’s signature design flair. The installation captures the holiday spirit with a creative twist, blending storytelling, artistry, and retail theatre.
This collaboration exemplifies the power of experiential retail design, transforming a public space into an immersive brand narrative. For those in Shanghai, it’s a must-visit destination to experience the magic of Louis Vuitton in a whole new way.
Pictures courtesy of Commercial Real Estate.
