SDD25/11_02: Longchamp has transformed the Jing'an Kerry Center into a picturesque escape inspired by the French countryside. The Longchamp Vegetable Garden pop-up blends nature, fashion, and interactive experiences, inviting visitors to immerse themselves in a world of rustic charm and contemporary style. Lush greenery, fruit and vegetable displays, and a warm, pastoral aesthetic transport guests beyond the city’s hustle, offering a serene and visually captivating environment. This experiential space highlights Longchamp’s signature craftsmanship while embracing a relaxed, nature-inspired lifestyle.
Beyond its scenic design, the pop-up delivers an engaging multi-sensory experience. Visitors can take part in themed games, weekend spice workshops, and exclusive product showcases, all curated to enhance the connection between fashion and everyday living. The fusion of interactive elements and elegant design makes this activation more than just a shopping destination—it’s a cultural and lifestyle experience. By blending Parisian heritage with immersive storytelling, Longchamp continues to redefine the future of retail spaces, proving that fashion is as much about experience as it is about style.
Pictures and video courtesy of Longchamp.
