SDD25/09_02: Longchamp reimagines retail with its latest immersive concept, the Longchamp Vegetable Garden. This activation blends fashion, nature, and French countryside charm, offering visitors a serene escape in the heart of Shanghai. It reflects the brand’s effortless Parisian style and commitment to sustainability. Interactive elements like a French spice class and fruit and vegetable ring toss turn shopping into an engaging experience. Adding to the charm, Longchamp collaborates with chefs to craft a menu inspired by the SS25 collection. Seasonal radish rolls mirror the bamboo buckle design of Le Roseau, symbolizing resilience, while a warm French pea soup embodies the collection’s theme of nature and togetherness.
The Spring/Summer 2025 collection draws from nature’s vibrancy, featuring fresh hues and refined designs. Standout pieces include the lively kiwi green Epure series, the rich walnut-toned Le Roseau, and the statement Vigour-printed crossbody bag. The minimalist paper white Le Pliage Xtra bag offers effortless elegance. Paired with SS25 ready-to-wear, these accessories redefine modern French pastoral style. More than just visual merchandising, Longchamp’s Vegetable Garden is an immersive brand experience, deepening consumer connection and setting new standards in experiential retail.
Pictures courtesy of Longchamp.
