Longchamp Garden 4.0 Pop-Up Activation, Shenzhen MixC China.

SDD25/16_03: Longchamp has unveiled its most immersive retail experience yet with Longchamp Garden 4.0, now open at Shenzhen MixC. As part of the brand’s National Garden Tour, this activation transforms the High Street T-junction into a lush, nature-inspired world of fashion and fantasy. Visitors are greeted by vibrant green landscaping, playful scarecrows, oversized bamboo bags, and whimsical windmill stalls, all designed to draw people into the brand’s story. A highlight of the space is Box No. 3, a mysterious installation that invites guests to uncover the secret of the bamboo bag, adding a sense of adventure to the experience.

Blending storytelling with visual merchandising, Longchamp Garden 4.0 offers more than just beautiful installations. It serves as the perfect stage for the brand’s Spring/Summer 2025 collection, with new bags and ready-to-wear pieces seamlessly integrated into the garden setting. This latest evolution of Longchamp’s retail design strategy is a standout example of how brands are turning physical retail into theatrical, shareable, and emotionally engaging spaces, a celebration of creativity, craftsmanship, and consumer connection.

Pictures courtesy of Longchamp.

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