SDD24/45_04: Levi’s has once again partnered with the innovative brand GOODBAI for the second season of their 'Customised by GOODBAI 916' series. This collaboration blends cultural storytelling with retail design to create an immersive adventure that intertwines road culture with urban exploration. Levi’s SPACE in Shanghai transforms into a captivating scene where visitors can explore creatively designed installations and experience the nostalgic allure of the open road.
Building on the popularity of the first season, the second instalment continues the tradition of offering exclusive commemorative coins to customers. These limited-edition keepsakes are available with purchases made both in GOODBAI’s official online store and its Yanqing Road location, adding an element of exclusivity that fans cherish. This thoughtful touch deepens the connection between the brand and its audience, enhancing the overall experience.
To engage their online community, Levi’s and GOODBAI are incorporating interactive social media strategies. Through platforms like Weibo, participants can share and comment to become eligible for special rewards. This blend of in-person installations and digital interaction showcases how brands can create multi-dimensional retail experiences that captivate and inspire, turning shopping into an unforgettable journey.
Pictures courtesy of Levis and Goodbai.
