SDD25/02_03: The Lego Flagship Store in Leicester Square, London, has introduced an enchanting new concept: Le Florist, the world’s largest Lego flower shop-in-shop. Inspired by the timeless charm of traditional flower shops, this immersive activation celebrates LEGO’s Botanicals product portfolio with a creative twist. The space is filled with vibrant displays and interactive elements, offering visitors an unforgettable experience that showcases the artistry and innovation behind LEGO's floral creations.
At the heart of Le Florist is the stunning Lego Flower Wall, built entirely from pieces in the Botanicals range. This eye-catching feature doubles as an inspiration point for shoppers to recreate at home. Guests can also immerse themselves in hands-on creativity by designing their own Lego flowers and contributing them to the store’s green wall display. Additional highlights include a digital facade window that brings the Botanicals bouquets to life across seasons, a detailed exhibition about the collection, and countless intricate flower arrangements constructed entirely from Lego bricks.
More than just a retail space, Le Florist is a celebration of creativity, offering visitors opportunities to connect, create, and engage. Whether it’s snapping photos in front of the romantic Lego Flower Wall or exploring the seasonal digital displays, the experience is as interactive as it is inspiring. A visit to Le Florist isn’t just about shopping, it’s about immersing in a vibrant world that redefines what Lego can be.
Pictures courtesy of Martin Urrutia & Mikulas Dula via LinkedIn.
