SDD25/06_05: Lego® has unveiled a captivating limited-time pop-up event, the "Heart Flower Shop" at Majiaxiang in Chengdu Taikoo Li. This romantic activation is designed to celebrate love and creativity through immersive experiences and interactive installations. With the theme "Build with love, let your heart bloom," the Lego Heart Flower Shop encourages visitors to express their emotions through playful and artistic Lego builds. At the heart of the activation is a beautifully decorated flower truck showcasing Lego’s botanical collection, inviting guests to explore the joy of assembling floral masterpieces. The pop-up is a visually stunning experience, featuring Lego Art Life Series love sculptures, 3D models of iconic rose bouquets, an illustration wall showcasing new botanical releases, and interactive check-in spaces designed for photo opportunities.
Visitors can immerse themselves in various interactive activities such as building their own Lego bouquet in a dedicated workshop area, attending masterclasses with a Lego certified builder to learn how to incorporate Lego’s botanical series into home decor, and shopping the latest Lego flower sets with exclusive purchase rewards. This innovative pop-up exemplifies the evolving landscape of retail experiences, blending product storytelling, interactive elements, and aesthetically engaging merchandising. By crafting a space that is both visually enchanting and deeply participatory, Lego continues to set new benchmarks for how brands can connect emotionally with consumers through immersive retail concepts.
Pictures courtesy of Chengdu Taikoo Li.
