SDD24/40_02: In a striking blend of sport, fashion, and iconic architecture, Lacoste staged a spectacular brand gala at the Great Wall of China. This event, part of their bold 'Play Big' campaign, brought the brand’s heritage to life in an unprecedented way.
Drawing from its rich tennis roots, Lacoste transformed a section of the Great Wall into a symbolic tennis court, showcasing the power of merging brand identity with innovative physical activations. This bold move not only elevated the event’s visual impact but also highlighted Lacoste's commitment to pushing creative boundaries.
Tennis legend and Lacoste global ambassador Novak Djokovic joined forces with rising star Wang Yibo, one of Asia’s most influential young artists, to underscore the brand’s unique fusion of sport, culture, and fashion. Their involvement solidified Lacoste’s connection with a diverse, global audience, reinforcing the brand’s innovative approach to retail and design.
Pictures courtesy of New Vision Wonderland / Videos courtesy of Lacoste.
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