SDD24/44_02: Lacoste has reopened its Marais boutique in Paris, introducing a stunning redesign that merges contemporary elegance with the brand’s historic charm. Situated on Rue Vieille du Temple, this intimate 80 m² space pays homage to Lacoste’s DNA with refined materials like velvet and recycled petit piqué, which harmonize beautifully with the boutique’s natural stone walls. Visitors are welcomed into an atmosphere that embodies Lacoste’s commitment to quality and authenticity, creating a sophisticated setting that feels both fresh and familiar.
A dedicated space within the boutique celebrates Lacoste’s iconic polo shirt, a garment originally designed by René Lacoste for freedom of movement on the tennis court and cherished today as a timeless fashion staple. Surrounding this centerpiece are carefully curated sections that showcase Lacoste’s footwear, leather goods, and exclusive women’s collections, as well as limited-edition capsule pieces from the latest runway shows. Each area invites customers to experience the brand’s craftsmanship and modern sensibility firsthand.
For fans of vintage fashion, the boutique’s "Vintage Corner" curated by fashion photographer Bleu Mode (Julien Boudet) is a standout. This exclusive section offers archival pieces that capture the essence of Lacoste’s storied past and appeal to collectors seeking unique items. The immersive experience extends even to the fitting rooms, where visitors can explore archival displays that bring Lacoste’s legacy to life, making a visit to the Marais boutique a must for both devoted followers and new admirers of the brand.
Pictures courtesy of Lacoste.
