SDD25/08_01: Lacoste’s Lenglen Window and In-Store Activation at its Champs-Élysées flagship is a masterclass in heritage-driven retail design. Launching the Lenglen Bag as part of Spring/Summer 2025 Chapter 1, the activation draws inspiration from the pleats of the iconic tennis skirt, blending sporting heritage with high-fashion elegance. First seen on the FW24 runway, this structured shoulder bag balances feminine styling with practicality, reinforcing Lacoste’s legacy in tennis while introducing a modern wardrobe essential.
The visual merchandising seamlessly brings this story to life with dynamic window displays, immersive in-store installations, and a high-fashion yet functional narrative. By fusing brand storytelling with experiential retail, Lacoste elevates the Lenglen Bag beyond a product launch, creating an engaging, fashion-forward experience that connects past and present.
Pictures courtesy of Lacoste.
