SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion" installation, a bold representation of transformation and resilience. The monumental silver python, shedding its old skin, symbolises the Jordan Brand’s fearless spirit and innovative drive. Positioned at Chengdu IFS, the installation captivates visitors with its dynamic design and interactive elements, setting the tone for a new chapter in retail innovation.
The Chengdu store, the latest Jordan World of Flight location in China, integrates Sichuan’s rich culture into its cutting-edge retail concept. Designed to celebrate basketball culture while embracing local heritage, the space offers an immersive experience, blending art, culture, and retail innovation. The store releases exclusive products under the Jordan new year transformation series, aligning with the festive spirit and theme of evolution.
With its seamless fusion of storytelling, cultural relevance, and bold visuals, the Jordan World of Flight Chengdu store pushes the boundaries of experiential retail. Its design invites customers to explore a narrative of transformation, standing as a testament to the brand’s ability to inspire and innovate in the global retail landscape.
Pictures courtesy of Jordan / Nowre / Champion Sports.
