SDD24/43_05: Located at 58 Avenue Montaigne, Paris, Jacquemus' latest store installation is a bold testament to the brand's playful approach to retail. Stepping inside, visitors are greeted by an enormous desktop computer replica, a unique twist on digital-meets-physical design. The oversized screen captivates with a scrolling showcase of Jacquemus' latest collection, blending a virtual shopping experience into the tangible space.
Adding a clever touch, a sticky note humorously reading "Website is down, come inside" is displayed on the monitor, enticing passersby to experience the brand beyond the screen. This witty detail invites shoppers into an immersive environment where digital and physical realms intersect, allowing them to explore Jacquemus' newest offerings in a memorable, interactive way.
With its unique and innovative design, this Paris flagship brings the brand's signature sense of whimsy into its physical space, making it a must-see destination for fans of experiential retail.
Pictures and videos courtesy of Jacquemus.
