SDD24/33_04: Hennessy has transformed the iconic Corner Shop at Selfridges on Oxford Street into an immersive basketball experience as part of the department store’s Sportopia series, celebrating the vibrant intersection of sport, community, and culture.
Visitors can step onto the court and compete in a one-minute shootout challenge, with a chance to win a limited edition Hennessy X.O NBA bottle.
Beyond the court, fans can enjoy Hennessy cocktails at the stylish Player's Lounge Bar, part of the brand’s celebration of sport and culture.
The pop-up also features in-game entertainment with the ‘Henny Cam,’ capturing NBA-style moments. This activation is part of Selfridges’ Sportopia series, highlighting the intersection of sport, community, and culture.
Pictures courtesy of Selfridges.