SDD25/01_05: Gymshark’s New York pop-up at 105 Wooster Street has been completely transformed, offering visitors a fresh experience that captures the essence of the city. Previously a festive holiday hub, the space now embraces a vibrant NYC-themed concept inspired by the Statue of Liberty. Known as the “Lifting Lady of Liberty,” this redesign reflects Gymshark’s dedication to strength and community while honouring the energy of New York City.
The revamped space merges fitness culture with iconic urban elements, creating an immersive environment that feels brand new. From visual features that pay homage to the Statue of Liberty to creative nods to the city’s streets, the activation highlights Gymshark’s ability to keep reimagine its retail presence globally.
Pictures courtesy of Gymshark / tdm.space
