SDD24/29_01: Gymshark has expanded its UK presence by opening a second store at Westfield Stratford City, following the success of its flagship location on London’s Regent Street.
The new 7,000 sq ft store offers a unique brand experience, distinct from the Regent Street flagship, which focuses on experiential spaces and workout classes.
Key features of the Stratford store include an expansive leggings and bra bar, elevated displays of men’s shorts, and exclusive East London merchandise, all complemented by 17 service-led fitting rooms for customers to try on products.
Hannah Mercer, Gymshark's GM of Wholesale and Retail, expressed excitement about the new "core" store in Stratford, highlighting its strategic location in one of the UK's busiest shopping destinations.
Pictures courtesy of Gymshark / Tom D Morgan.