Gisou Pop-Up Activation, Miami Design District USA.

SDD25/16_05: Gisou, the cult beauty brand founded by Negin Mirsalehi, has expanded its pop-up presence to Miami, introducing a visually striking activation in the heart of the city’s Design District. Known for its honey-infused hair and beauty products, the brand has crafted a vibrant, immersive space inspired by the tropical energy of Miami and the Art Deco elegance that defines its architecture. This latest pop-up celebrates the launch of Gisou’s Tinted Honey-Infused Lip Oils, transforming the location into a sensory experience dubbed “Lippie Island.” With palm trees, pastel tones, and island-inspired decor, the activation captures the essence of summer while remaining rooted in Gisou’s signature glossy aesthetic.

At the centre of the experience is the brand’s “Gloss Hour” concept, an interactive showcase filled with product discoveries, exclusive drops, and playful photo moments designed for both fans and creators. The space invites visitors to sample hero products, sip chilled refreshments, and immerse themselves in the sweet world of Gisou. By listening closely to its community and responding with location-specific storytelling, Gisou delivers a powerful example of retail design that balances brand identity with local relevance, turning a product launch into a destination-worthy brand experience.

Pictures courtesy of Gisou.

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