SDD24/44_05: Giorgio Armani's "Love" limited-time experience has arrived in Beijing, following a successful run in Miami, Paris, Dubai, and Rome in 2022. This traveling installation is a sophisticated blend of art, fashion, and technology, brought to life through a collaboration with Italian artist Marcantonio. His featured panda sculpture, crafted with the brand’s signature elegance and meticulous detail, takes centre stage, alongside other lifelike animal sculptures. These pieces invite visitors to explore the space with a sense of wonder and discovery, adding an artistic depth that enhances the Armani brand's appeal.
A highlight of the experience is its unique augmented reality (AR) component, which allows visitors to interact with the sculptures and surroundings in new and engaging ways. By integrating AR, Armani has expanded the immersive quality of the experience, bridging the physical with the digital to create a space that feels dynamic and alive. This tech-forward touch speaks to the brand's innovative vision and modern approach to retail, transforming a visit to this space into an unforgettable, multi-sensory event.
Pictures courtesy of Armani.
