SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature elegance and showcase Fendi’s talent for merging archival sketches with contemporary design.
At the centre of this celebration is the flagship store at Shanghai’s Plaza 66, newly renovated to mark the beginning of Fendi’s centenary. The festive displays pay tribute to the late Karl Lagerfeld’s 1984 collection sketches, honouring his visionary influence. Traditional Italian craftsmanship is reflected through Murano glass-inspired lettering and glass baubles, creating a sense of nostalgia while bringing a modern twist to the display. Other key locations, including London’s New Bond Street, Hong Kong’s Landmark, and Milan’s Montenapoleone, feature unique interpretations of this theme, uniting the global boutiques with a shared narrative of innovation and heritage.
The Palazzo Fendi in Seoul adds another layer of visual artistry to the season, presenting elements in a seemingly gravity-defying arrangement. This daring design embodies Fendi’s commitment to creativity and excellence. Central to all these displays is the seamless integration of Fendi’s iconic motifs with artisanal craftsmanship, creating a joyful celebration that bridges the past and present.
Pictures and videos courtesy of Fendi.
