SDD24/49_01: Step into Diptyque’s Felt Wonderland by Lucy Sparrow, a magical fusion of artistry and immersive retail design that redefines festive shopping experiences. At the heart of this activation is a striking felt installation, adorned with golden stitches cascading like ribbons, radiating warmth and whimsy. This enchanting centrepiece transforms the space into a cozy winter retreat, inviting visitors to explore a world of softness and festive charm. From fir trees to candy canes, every detail is carefully designed to spark joy and create a memorable connection with the brand.
The wonderland extends into an outdoor garden filled with one-of-a-kind seasonal delights, including a lucky felt capsule machine that adds an element of surprise to the experience. Diptyque’s limited-edition winter candles, wrapped in vibrant felt and shimmering gold, bring warmth and magic to interiors while perfectly blending product storytelling with holiday cheer. For those seeking creativity, the Felt Craft Workshop offers an interactive opportunity to design personalised felt treasures, ensuring the experience is as engaging as it is inspiring. Diptyque further amplifies the festive spirit with a clever social campaign, encouraging visitors to share their experience and connect with the brand online.
Pictures courtesy of Diptyque.
