SDD25/08_04: Luxury fragrance house Diptyque has transported the magic of 1960s Paris to the heart of New York with its immersive Orphéon Jazz Club pop-up. Located at 21 Greene Street, the three-day experience celebrates the essence of the legendary jazz bars and artistic salons of Saint-Germain-des-Prés. Designed to capture the warmth and elegance of a Parisian jazz club, the space blends rich blue hues, vintage decor, and moody lighting, creating an atmosphere of sophisticated revelry. Visitors can explore interactive installations, discover the olfactory layers of Orphéon, and enjoy curated performances that echo the golden era of jazz. The pop-up brings to life the original Orphéon, a favorite haunt of Diptyque’s founders, where jazz, art, and culture once converged.
Beyond its immersive setting, the event serves as a celebration of Diptyque’s craftsmanship, storytelling, and heritage. Live jazz performances, exclusive artistic collaborations, and a scent-infused ambiance transport guests straight to Paris in its most enchanting era. Every detail has been curated to reinforce the emotional connection between scent and memory, demonstrating that a fragrance can be much more than a perfume, it can be an experience. As brands continue to explore new ways to engage audiences beyond traditional retail, Diptyque’s Orphéon Jazz Club pop-up stands out as a masterclass in storytelling through space and scent, seamlessly blending history, culture, and commerce.
Pictures courtesy of Diptyque / Various.
