SDD25/05_01: The Dior x KAWS capsule collection has taken the world by storm with a series of immersive global installations, blending high fashion with contemporary street art. Under the creative direction of Kim Jones, this collaboration redefines luxury retail, transforming spaces into visually striking showcases. From the avant-garde Seoul Dior Concept Store to the grandeur of Avenue Montaigne in Paris, each location has been meticulously designed to embody the bold, playful energy of the collection. Additional standout installations in Tokyo Ginza 6, New York, Champs-Élysées, and London reinforce the seamless integration of KAWS' signature motifs with Dior’s timeless aesthetic. The installations, featuring bold graphic elements, oversized sculptures, and interactive digital integrations, transcend traditional retail experiences, making them destinations in their own right.
The capsule collection itself is a vibrant ode to pop art, luxury, and modern streetwear, merging refined elegance with urban energy. A striking color palette of red, black, white, and neon accents enhances standout pieces like quilted jackets, embossed cardigans, oversized track pants, Bermuda shorts, and classic white tees. Accessories such as sneakers, bags, and scarves reimagine Dior’s iconic logo, with a slithering snake motif adding a sense of mystique and power. Inspired by the Chinese zodiac symbol, this element weaves through key designs, elevating the collection’s artistry.
Pictures and video courtesy of Luca Albero.
