Coach 'Tabby Shop' Bodega Pop-Up Outdoor Installation, Beijing SKP & Wangfujing China.

SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing.

This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday.

The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that feels fresh, approachable, and distinctly Coach.

Pictures courtesy of Giovanni Zaccariello via LinkedIn.

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