SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing.
This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday.
The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that feels fresh, approachable, and distinctly Coach.
Pictures courtesy of Giovanni Zaccariello via LinkedIn.
