Coach Rexy Window Installation and Instore Experience, Regent Street London.

SDD25/14_01: Coach has brought its iconic mascot Rexy to life in a bold and imaginative window installation at its Regent Street flagship in London. This bespoke display transforms the storefront into a moment of visual storytelling, with a hyper-realistic model of Rexy roaring onto the scene. The installation reflects an extraordinary level of craftsmanship and creativity, with every detail, from concept and design to production and modelling, showcasing the brand’s commitment to turning retail into a stage for immersive brand expression.

To celebrate Rexy’s arrival, Coach has partnered with cult NYC-inspired bagel brand It’s Bagel for a playful in-store hospitality activation. The collaboration adds a fun, sensory layer to the experience, inviting visitors to enjoy coffee and bagels while soaking in the atmosphere. It’s a brilliant example of how Coach fuses storytelling, visual merchandising, and hospitality to create engaging, multi-sensory retail moments that connect with consumers on a deeper level.

Pictures courtesy of Giovanni Zaccariello, SVP Global Visual Experience at Coach.

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