Coach New York Townhouse Pop-Up Installation, The Hyundai Seoul South Korea.

SDD24/49_02: Coach has brought a slice of New York holiday magic to Korea with its stunning NYC Townhouse pop-up at The Hyundai Seoul department store. This immersive installation captures the essence of a classic New York City townhouse during the holiday season, complete with intricate recreations of a cosy living area, festive outdoor decorations, and more.

Blending tradition and modern luxury, the pop-up creates a warm and inviting atmosphere that transports visitors straight to the heart of Manhattan. The attention to detail reflects Coach’s iconic craftsmanship and reinforces its festive brand identity, offering customers a unique, experiential journey through the holiday season.

Pictures courtesy of Giovanni Zaccariello / Coach.

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