SDD25/09_04: Chanel is inviting beauty enthusiasts to step into "Miss Coco Paradise," an interactive and playful retail experience at Hangzhou Hubin Yintai in77 Lakeside Pedestrian Street. This exclusive activation blends beauty, adventure, and competition, bringing the world of Coco Mademoiselle to life in an engaging and unexpected way. Visitors can participate in a series of dynamic challenges that test speed, balance, and precision, including a race to apply lipstick without a mirror, a balance challenge on a T-stage while applying lipstick, and a fun partner activity on a rocking chair. Beyond these playful competitions, guests can enter the Miss Coco Beauty Classroom, where they gain exclusive insights into Chanel’s beauty secrets and expert techniques, refining their application skills while discovering new trends and personal makeup inspiration.
The journey concludes at the Miss Coco Store, where guests can explore Chanel’s coveted beauty collections, including the dazzling Miss Coco Glitter Lipstick series, the iconic Coco Mademoiselle fragrance range, and an array of Chanel’s best-selling beauty products. This activation exemplifies the future of experiential retail, turning product discovery into an immersive, hands-on experience. By engaging visitors in a playful yet brand-authentic way, Chanel strengthens its connection with beauty lovers while reinforcing the adventurous and free-spirited essence of Coco Mademoiselle. For those in Hangzhou, this is a must-visit destination to indulge in beauty, competition, and creativity, Chanel-style.
Pictures courtesy of New Vision Wonderland.
