SDD25/10_02: CASETiFY has teamed up with Butter Bear to create an irresistibly cute retail experience in Hangzhou’s MixC Phase II Ground Plaza. The 'Spring Dessert Shop' pop-up blends pastel aesthetics, playful design, and collectible culture, transforming the space into a dessert-inspired wonderland. This activation taps into the growing trend of kawaii culture and nostalgic branding, designed to spark joy and social media engagement. At the heart of the experience is a limited-edition gift box, available exclusively at the pop-up, along with surprise gifts for visitors.
This collaboration is a perfect example of how retail brands are using pop-ups to drive engagement, create shareable moments, and blend storytelling with commerce. By combining Butter Bear’s charming designs with CASETiFY’s trend-driven tech accessories, the experience invites fans to immerse themselves in a world of cuteness. Available in-store and online, this collection highlights how brands are elevating in-store presence through themed activations that encourage discovery, interaction, and digital buzz.
Pictures courtesy of Casetify.
