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Casetify x Butterbear 'Spring Deessert Shop' Pop-Up, Hangzhou MixC China.


SDD25/10_02: CASETiFY has teamed up with Butter Bear to create an irresistibly cute retail experience in Hangzhou’s MixC Phase II Ground Plaza. The 'Spring Dessert Shop' pop-up blends pastel aesthetics, playful design, and collectible culture, transforming the space into a dessert-inspired wonderland. This activation taps into the growing trend of kawaii culture and nostalgic branding, designed to spark joy and social media engagement. At the heart of the experience is a limited-edition gift box, available exclusively at the pop-up, along with surprise gifts for visitors.


This collaboration is a perfect example of how retail brands are using pop-ups to drive engagement, create shareable moments, and blend storytelling with commerce. By combining Butter Bear’s charming designs with CASETiFY’s trend-driven tech accessories, the experience invites fans to immerse themselves in a world of cuteness. Available in-store and online, this collection highlights how brands are elevating in-store presence through themed activations that encourage discovery, interaction, and digital buzz.


Pictures courtesy of Casetify.



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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

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