SDD24/32_03: Loewe's new flagship store in Cheongdam, Seoul, offers a stunning physical brand experience.
The store features a monolithic green façade made of handmade Spanish tiles, creating a striking exterior. Inside, the dynamic interplay of light, shadow, and natural textures creates an inviting atmosphere.
Spanning three floors in the Gangnam district, the store showcases Loewe’s full women’s and men’s collections along with exclusive products.
The space also highlights a curated selection of artworks, including the LOEWE FOUNDATION Craft Prize 2022 winning piece "A Time of Sincerity" by Korean artist Dahye Jeong and a large-scale bamboo sculpture by Tanabe Chikuunsai IV, all hand-picked by Jonathan Anderson.
Pictures courtesy of Loewe.