SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-edge functionality.
The thoughtfully designed exhibition is divided into interactive zones. A historical area showcases the brand's journey, featuring legendary designs that highlight its commitment to performance and luxury. In the capsule collection zone, guests can admire Canada Goose's latest creations, while the Thermal Experience Index (TEI) immersive area offers hands-on engagement with the science behind the brand’s warmth-focused apparel. Together, these spaces create a multisensory journey that connects visitors to the essence of Canada Goose.
The grand opening event featured notable appearances from Jonathan Sinclair, President of Canada Goose Asia Pacific, Cheng Tengkuan, President of Canada Goose China, supermodel He Cong, and football player Li Sirong. The celebration brought together fans, industry leaders, and media to honor the brand’s legacy and ongoing innovation.
Pictures courtesy of Canada Goose.
